One-stop Experience Agency 
co-creating smart, bold solutions

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As an experience agency, we know that experiences lie within the relationships
between people, products and services.

We identify issues and design apt solutions that maximize these relationships to create unforgettable experiences.

What we do

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Our work

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UA Case Study
Toshiba Case
Sony Bank Case

Our values

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We value the relationship between our clients, partners, and our team and aim to co-create, learn, and grow together,
building a long-lasting relationship to serve you in an ever-changing world.

Be Disruptive
Vector 195don't be afraid to break the mold and create the next best thing.

Be Smart
Vector 195it's not about getting there fast, but getting there smart.

To Be HappyVector 195strive for for happiness not only for our users and clients, but also for friends, family, and colleagues.

Our strengths

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Comprehensive &
Human-centered

 

We offer end-to-end service from research to
implementation.

We start by understanding the context
and thoughts of users through research
and follow through to execution, offering  everything from project management to UX/UI design and creative production.

Local &
Experienced

 

We offer a wealth of knowledge from years
of experience in the Japanese market and
expertise in up-and-coming design
methodologies.

 

We are passionate about making Western
design concepts like Design Thinking and
service design accessible in the Japanese
context, and draw from experience
executing over 1000 projects per year in Japan.

Flexible & 
Open-Minded

 

We pride ourselves on being unbound by
rules and willing to take on exciting
new projects.


Driven by our values, "Be Disruptive, Be
Smart, Be Happy" we embrace
challenging, unprecedented projects that
lead to unprecedented solutions.

Fueled by curiosity, we are building
bridges globally to offer our clients new,
valuable and innovative solutions from our offices in Tokyo, Okinawa, Sendai, and Amsterdam.

Testimonials

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CLIENTS&PARTNERS

Download the Free Toolkit

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We've created a package of canvases, checklists, and guides to help you kickstart projects and run Design Sprints!

Contact Us

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Please feel free to contact us.

We will get back to you as soon as possible.